New Generation


Electronic Commerce

Global e-commerce sales grew 13% in 2017, hitting an estimated $29 trillion, according to the latest numbers released by UNCTAD in 2019.

WTPF through its global network of Trade Points and eTrade Desks promotes and facilitates the participation of SMEs in cross border e-commerce providing a comprehensive ecosystem of tools.

Digital Economy

According to the World Economic Forum, the Fourth Industrial Revolution is rapidly driving transformational disruption across every sector. By 2022, over 60% of global GDP will be digitized.

We work daily for companies, institutions and municipal governments to incorporate digital technology to all activities and services that have an impact on trade facilitation, business and companies development.

Trade in Services

According to the most recent 2019 World Trade Report by WTO, services have become the most dynamic sector of world trade and it is playing a big role in the global economy. From logistics to finance to informatics to business services to entertainment, services attract two-thirds of foreign direct investment and provide almost two-thirds of jobs in developing countries.

WTPF is part of the Global Trade in Services Vision Committee from the Government of Beijing, China and International partners of the China Trade in Services Fair (CIFTIS).

Creative Industry

The creative industries cover publishing, film, television, radio, phonographic, mobile content, independent audiovisual production, web content, electronic games and content produced for digital convergence (cross-media) and are among the most dynamic sectors in international trade.

WTPF works closely with international organizations in Geneva to promote the development and trade of creative industries as new sources of innovation and competitiveness through creativity, individual talent and skill.

Cultural Trade

With the adoption of the 2030 Agenda for Sustainable Development in 2015, culture is globally recognized as a facilitator and contributor to sustainable development.

In the world of digitization, dematerialization has impacted some cultural goods, and some such as music, films, and books are now electronically accessible and marketed much less as physical products.

WTPF and its members are committed to supporting small art companies to take advantage of this new world of opportunity.

Anti Illicit Trade

According to the World Economic Forum, the value of illicit trade is close to $3 trillion, equivalent to 10% of world trade and between 8% and 15% of world GDP. Affected sectors include agri-food, alcohol, fisheries, forestry, oil, pharmaceuticals, precious metals and precious stones, pesticides, tobacco and wildlife, as well as human trafficking and counterfeiting and piracy. In cooperation with the Swiss OISTE Foundation, we organized international workshops and forums with strategic partners, national and international, to raise awareness about the effects of illicit trade and how technology can use the decentralized blockchain ledger and new technologies to combat this.



WTPF has a leadership position by leveraging on the accumulated experience and knowledge of the Trade Point Program, one of the pioneers in the field of e-commerce and one of the first global networks with unique local access points for SMEs.

Using a variety of digital and classic training and communication tools, such as webinars, electronic meetings, training modules, conferences, assistance and consulting, the Federation is the ideal training partner for companies facing fierce international competition, competing in demanding and fragmented markets with accelerated technological changes, where e-commerce is increasingly important.

The Federation's virtual and physical networks represent the access points to the WTPF source of knowledge for all companies that intend to increase their competitive advantage and ensure their continued growth

WTPF through its Trade Point and e-TradeDesk networks creates a reliable environment for the creation of commercial networks, where companies can collaborate with other companies, obtain new contacts and referrals by meeting virtually potential customers, exploring new opportunities, partnerships and expansion prospects, as well as improving their virtual visibility, keeping up with e-commerce trends and standing out from the competition by staying up-to-date on technological innovations and trends sharing experiences and generating business opportunities.


Trade Contacts

With its global presence, WTPF can provide a wealth of contacts for your business, connecting supply and demand, facilitating meetings between business partners, all based on trust, quality and reliability. The Federation's institutional site is the main source of commercial information and provides connections with other international organizations with active roles in international trade. ETOtrust is a benchmark, a virtual marketplace where you can safely find the right collaboration for your business while providing a showcase for your business.

WTPF shares the knowledge gained in the field of various funding programmes, such as UNDP, BIRF, AIF, EU, EIB, by providing assistance in the search for programmes and initiatives aimed at financing innovative ideas and projects in multiple sectors. The Federation assists SMEs, governments, entities or civil society organizations, whether in private-private or private-public partnerships, at all stages of project preparation and management, identification of the most appropriate funding programme, up to operational planning and the project. In relevant cases, WTPF becomes an active Party, entering the project associations. As a global consultant, using his extensive thematic experience, the Federation assists beneficiaries in the successful development of projects with strategic advice and content delivery, i.e. analysis, methodologies, case studies, policy recommendations, etc.

Assistance & Partnering


Tradepoint Madrid adherents

For all those companies that want to benefit from Trade Point services.

  • Access to the service package: obtaining eTrade ID + access to the ETO Trust System (Electronic Trade Opportunities Trust System).
  • Access Preferential price for tariffed services.
  • Beneficiary of a MARCO Trade subscription package for a company official.