China Connection Initiative

As a result of over 25 years of cooperation with China, the World Trade Point Federation has built a powerful ecosystem of relationships and tools enabling it to successfully connect with the Chinese business community.

Through different cooperation mechanisms, we act with the support of the following institutions:

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TRADE POINTS BEIJING Y SHANGHAI

Established in 1994 by the Municipal Governments of Beijing and Shanghai with the support of the United Nations Conference for Trade and Development. They are founding partners of the WTPF. They are central to our ecosystem to link up with the business community in Beijing and Shanghai

WTPF BEIJING BUSINESS DEVELOPMENT CENTER

It was established in 2014 through a cooperation agreement between the WTPF and the Shanghai Municipal Commission of Commerce. Its purpose is to provide technical support for WTPF's IT developments. The Centre has an important infrastructure to provide training courses and congresses specialising in the dissemination of knowledge related to e-commerce and information technology.

It aims to support foreign companies that want to promote their products and do business with China. The Centre's activities revolve around an annual trade fair axis composed of CIFTIS, CANTON FAIR and CIIE. We organise participation on advantageous terms for companies linked to Trade Points in all regions. It also organises events that enable dialogue and the exchange of knowledge between participants: business agendas, product presentations, etc., both on our own premises and outside them.

We are partners of:

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WTPF CHONGQUING REPRESENTATIVE OFFICE

The recently inaugurated World Trade Points Federation representative office in Chongqing will act as an international hub in Western China, making strategic agreements to foster an ecosystem of cross-border services and acting as a fundamental bridge between companies and the international market.

CHINA E-BRAND STRATEGY

WTPF together with the OICEX and the Center for the Promotion of e-Commerce of Shanghai Municipality developed a package of services that allow us to have a powerful presence in the Chinese digital environment. We produce and translate into Chinese all the content necessary to present your company and its products. We develop your institutional website according to the Chinese digital communication codes. We can register your company in the Chinese social networks. We will help you produce content to communicate with this market and maintain an active institutional presence in these networks. We will register your company in the leading e-commerce portals that operate in the Chinese market.

CHINA MARCO MEDIA CENTER

Trade Times News, with the support of the WTPF, produces news, reports and content about the Chinese market with the aim of keeping the international business community informed about the most dynamic market in the world. These are produced in digital and paper format, updated daily or periodically depending on the channel.

In addition, WTPF has appointed Shanghai World Markets Magazine and China National Trade Fair and Congress Magazine as communication partners.